Pricing & Strategy Guide

The Story-Driven Growth Journey ⚡⚡⚡

Everything you need to build an audience — and a business — that lasts.

Most creatives sell you deliverables. We sell transformation.

At Light Air Media, every service we offer is designed to move you one step closer to your real goal:

A monetized audience that trusts you, buys from you, and fuels your mission.

This isn’t a one-size-fits-all funnel. It’s a journey — from clarity to scale — and you get to enter wherever you are.

Below, you’ll find our core offerings. Each one is purpose-built to solve a specific problem at a specific phase in your growth. Click into any section to see what it includes and what it costs — no guesswork, no games.

Not sure where to start?
👉 Begin with the Brand Hero Blueprint — it’s the foundation.

Ben Henry

Founder, Light Air Media

PS: We like to call our packages burritos because they’re easy to order, satisfying, and self-contained. You can, uh, wrap your mind around this here. 🌯

Phase 1

Clarity & Identity

Know exactly who you’re talking to — and why they should care.

You can’t sell to “everyone.” Without crystal-clear positioning, you’ll waste time, money, and energy creating content that lands flat. In this phase, we identify your audience, your offer, and your unique story so every move you make hits the mark.

Outcome: Absolute clarity on who you serve, what you offer, and how to stand out so you stop guessing and start growing.

Learn how to turn your messy brilliance into a clear, compelling story that captures attention and builds trust. This is the same storytelling framework I use with 1:1 clients — designed so you can apply it at your own pace.

  • 6-part course: The Power of Story → Your Brand Hero → Story in Action
  • Bite-sized video lessons + real-world examples
  • Downloadable worksheets and templates
  • Lifetime access to all course materials
  • Price: $295

✅ What you get: Walk away with a crystal-clear brand story you can use everywhere — no more wondering what to say or how to say it — without hiring a strategist.

A focused, high-impact session to nail your story, voice, and positioning so you can show up with total clarity. We’ll extract the gold from your experience and turn it into a messaging foundation you can use across your site, social, pitch decks, and more.

  • Full access to the Brand Hero Blueprint course
  • Pre-work questionnaire + light research before our call
  • 90-min deep-dive strategy session (recorded)
  • Brand Hero Blueprint document (your core story + positioning mapped out)
  • Messaging guide with voice, key talking points, and sample headlines/taglines
  • Email support for up to one week after the session for clarifications or minor tweaks to the deliverables
  • Price: $1,200

✅ What you get: A crystal-clear and personalized brand narrative and message playbook you can use immediately — and with confidence.

A complete strategic and visual identity system for your brand. We’ll define who you are, how you sound, and how you look — so you can show up with confidence and consistency everywhere your audience finds you.

  • Core brand strategy session + research
  • Brand values, voice, and positioning
  • Logo design + color palette + typography
  • Visual moodboard + comprehensive brand guide
  • Price: Starts at $2,500

Outcome: A professional, cohesive brand identity — both strategic and visual — that tells your story at a glance and attracts the right people.

Phase 2

Launch Your Digital Presence

Look like you belong — from day one.

If your online presence doesn’t inspire trust, potential clients won’t stick around. Here, we build the foundation — your website, brand visuals, and platform setup — so you look professional, credible, and ready to do business from the first click.

Outcome: A polished, cohesive online presence that earns trust and opens doors.

A clean, scrollable landing page that tells your story, showcases your offer, and drives action.

Includes:

  • Brand-driven copy + layout
  • Mobile responsive + SEO-ready
  • Built on WordPress using Elementor

✅ What you get: A polished online home that instantly communicates your value, builds trust, and turns visitors into leads.

A multi-page, search-optimized website built to grow with you.

Includes:

  • Homepage + 3–5 additional pages
  • SEO metadata + analytics setup
  • Blog, portfolio, embedded media, or services page (custom to your needs)
  • Optional blog or email capture integration
  • → Upgrade options available: e-commerce

✅ What you get: A full-featured site with the structure and optimization to grow your brand over time.

A full-scale launch package — for founders who want to come out swinging.

Includes:

  • Brand strategy
  • Custom website
  • Visual identity design
  • Photography or video shoot
  • Cinematic hype video
  • → Upgrade options: e-commerce, course platform, or additional pages

✅ What you get: A complete visual and messaging foundation — perfect for launches, rebrands, or PR pushes.

Launch your online course the smart way — without the tech overwhelm.

Includes:

  • Platform setup + design
  • Sales page + onboarding flow
  • Funnel integration (email + opt-in)
  • → Add-ons: custom video editing, marketing funnel, quiz, or affiliate setup

✅ What you get: A professional, user-friendly course platform that’s ready to sell and deliver your expertise.

Phase 3

Content That Connects

Your story is your unfair advantage — tell it well.

Posting random content is a gamble. Strategic storytelling creates connection, and connection drives action. This phase arms you with high-impact, high-intent content that builds your audience and keeps them coming back for more.

Outcome: Consistent, story-driven content that builds loyalty and moves people to action.

Your hero content. One high-impact, campaign-ready video that becomes the centerpiece of your brand storytelling or powers a launch, lead magnet, or ad campaign. Designed to be repurposed across ads, your homepage, and social.

Why it matters: Attention is earned, not given. A KBC is built to stop the scroll, hold attention, and leave a lasting impression — the kind that makes people want to learn more about you. This is the kind of asset that can run for months and keep delivering results.

Includes:

  • Strategy + concept development
  • Script + storyboard
  • 1 fully produced video (30–90 sec) + 2–3 social cutdowns
  • 2 rounds of revisions
  • Editing, B-roll, sound design, motion graphics

What you get: A signature brand asset you can use across your entire marketing ecosystem.

🎬 Watch: What the heck is a KBC?

This quick video breaks down how KBCs work, why they’re different, and how they’ve helped real founders like Tara go from “I hate video” to “Let’s make a series.”

Your strategic content partner — part coach, part creative director, part editing team.

Why it matters: Growing an audience isn’t just about producing more videos — it’s about producing the right videos, consistently. The brands winning right now blend polished, high-production assets with authentic, in-the-moment content that builds trust. That’s what we’ll help you do.

How it works: We help you design and execute a content system that fits your voice, your brand, and your goals. You capture more of the quick, authentic moments your audience loves. We step in to level them up, keep you on track, and go big when it counts.

With the Content Engine Retainer, you get:

  • Monthly Strategy + Analytics Call — Plan your content calendar, align on themes, track results.
  • Creative Direction & Coaching — Know exactly what to film and how to capture it for maximum impact.
  • Light-Lift Editing — 1–2 pieces per week polished for captions, social-friendly cuts, and formatting.
  • Occasional High-Lift Production — Fully produced, high-impact videos for launches, campaigns, or key brand moments.
  • Thumbnail & Graphic Support — For posts that need extra scroll-stopping power.

What you get: Consistent, audience-building content without burning your budget (or your calendar) on constant high-end production — plus the strategic guidance to make every post count.

For founders who want consistent audience growth without paying for full-time production.

If your goal is to build an audience, the first rule is simple: you have to show up every week. But that doesn’t mean you should be paying for high-end production on every post. The smartest growth strategies blend strategic guidance, light-lift editing support, and occasional hero content that makes a big splash.

Why this works: Most businesses can’t afford — or don’t need — a high-production video every single week. But going quiet between launches is a growth killer. This hybrid model keeps you consistently in front of your audience while saving your budget for the moments that matter most. You get regular, light-touch content to stay top of mind, plus occasional high-impact pieces that stop the scroll and move the needle. It’s the sweet spot between frequency and firepower.

With Content Engine Lite, you get:

  • Monthly Strategy Call to plan your content calendar, align on themes, and set measurable goals.
  • Light-Lift Editing for 1–2 pieces of content per week — quick cuts, captions, repurposed clips, and social-friendly formatting.
  • Thumbnail & Graphic Support for your most important posts.
  • Occasional High-Lift Production — when it’s time to launch, pitch, or drop a major piece of content, we’ll go all-in to make it shine.
  • Creative Direction & Coaching so you know exactly what to film and how to capture raw content that works.

What you get: A hybrid approach that keeps you posting every week without paying for a full production crew — combining consistent visibility with strategic, big-impact moments.

Full-service channel management for brands who want to grow without living on social.

Why it matters: Content is only half the equation — distribution and engagement complete the loop. Without a consistent posting strategy and active community management, even great content can go unseen.

Includes:

  • Social media strategy + content calendar
  • Posting and scheduling
  • Engagement and community management
  • Monthly analytics and optimization

What you get: A consistent, on-brand presence across your chosen platforms, handled for you.

For founders who want to stay hands-on, but with expert guidance to ensure their content works.

Why it matters: Even the best DIY creators hit plateaus. Coaching gives you fresh eyes, strategic direction, and accountability — without the cost of a full production team.

Starter Session: 1:1 Strategy Intensive — $500 one-time
  • 60–75 min Zoom session
  • Clarify goals and voice
  • Plan 3–5 strategic content pieces
  • Review existing content
Ongoing Coaching: Content Partner Program — $1,000/month
  • Every-other-week calls
  • Feedback between sessions
  • Templates, frameworks, and quarterly planning

✅ What you get: Clarity, confidence, and a content plan that moves you toward your business goals.

Phase 4

Growth

Stranger → Fan → Customer → Advocate

You’ve worked too hard for people to forget you after one scroll. Without a system to capture and nurture leads, you’re leaving money on the table every day. In this phase, we turn eyeballs into subscribers, leads, and paying customers — on autopilot.

Outcome: A predictable, repeatable system for turning strangers into subscribers, and subscribers into buyers.

Where it fits: Gives you clarity on your fastest route to growth and a simple, actionable plan to get moving.

You don’t need to guess what to do next — you need a focused strategy that meets you exactly where you are. In this intensive session, we’ll identify the bottlenecks holding you back and map your clearest path to attracting more leads and customers.

  • 60–75 min Zoom strategy call
  • Audit of your current audience, messaging, and offers
  • Identification of your biggest growth opportunities
  • Quick-win ideas to start generating leads right away
  • 30-day action plan with clear, budget-friendly next steps

What you get: Without a clear plan, it’s easy to waste time on tactics that don’t move the needle. This session gives you direction, so you can stop throwing spaghetti at the wall and start building momentum immediately.

Where it fits: Moves fans toward becoming customers by guiding them through a proven buyer’s journey.

A funnel isn’t just a landing page — it’s a system that takes someone from “interested” to “I’m in.” It starts with a lead magnet — a free, valuable resource that solves a problem your ideal customer cares about. From there, a sequence of automated steps builds trust, educates them, and positions your offer as the natural next step.

  • Lead magnet creation (eBook, video series, checklist, quiz, etc.)
  • Professionally designed landing page with conversion-focused copy
  • Email nurture sequence (3–5 emails that build trust and lead to your offer)
  • CRM + automation setup to handle leads automatically
  • Analytics setup to track performance and optimize over time

✅ What you get: Funnels let you capture attention once and keep selling long after the first click. Go from chasing leads to waking up to warm, ready-to-buy prospects landing in your inbox.

💡 Pro tip: Most funnels perform best when launched with scroll-stopping creative. We recommend pairing your funnel build with a KBC (Kick-Butt Creative) for maximum impact.

Where it fits: Brings strangers in, re-engages fans, and accelerates sales.

Organic reach is powerful, but it’s not enough if you want predictable results. Paid ads allow you to reach the right people faster — and keep showing up until they take action. We design campaigns that hit all stages of the buyer’s journey:

  • TOFU (Top of Funnel) — Awareness ads that introduce your brand to new audiences
  • MOFU (Middle of Funnel) — Consideration ads that build trust and answer objections
  • BOFU (Bottom of Funnel) — Conversion ads that prompt immediate action
  • Retargeting ads that remind warm leads who you are and why they should act now
  • Ongoing creative testing, optimization, and analytics tracking
  • Ad spend not included

What you get: Ads and retargeting that keep your brand top-of-mind until the moment they’re ready to say “yes.”

Where it fits: Turns customers into advocates who buy again, refer friends, and champion your brand.

Getting a sale is great. Building a loyal community is game-changing. A community platform — whether it’s a private Facebook group, Discord, Patreon, Circle, or Substack — gives your audience a place to connect, share, and deepen their relationship with your brand.

  • Platform selection + setup (based on your audience’s habits and your goals)
  • Branded environment that feels cohesive with your overall identity
  • Onboarding flows that welcome members and set engagement expectations
  • Optional monthly community management (custom pricing)

What you get: A thriving community reduces churn, increases customer lifetime value, and turns your audience into a self-sustaining engine for referrals and repeat sales. When people feel connected to your brand and each other, they don’t just buy once — they stick around and bring others with them.

The All-In Partnership

The Founder’s Feast is my highest-level engagement — a deep, ongoing creative and strategic partnership where I step inside your business and help drive it forward as if it were my own.

We align not just on deliverables, but on vision, values, and long-term growth. This is about building something together — and moving faster, smarter, and with more momentum than you could alone.

Outcome: A long-term partner fully invested in your success — strategy, creative, execution, and growth.

This is not for everyone. I take on only a handful of Feast partners, because it demands my full attention, creativity, and strategic firepower. In return, you get a partner who’s as committed to your mission as you are.

What’s Included:

  • Creative Direction & Brand Strategy — Sharpen your positioning, story, and message so every piece of content lands.
  • Content Engine Build & Oversight — From signature brand assets to a steady stream of on-brand, strategic content.
  • Funnel & Monetization Systems — Lead magnets, landing pages, email nurture sequences, offers, and pricing strategy — all built for growth.
  • Ad Creative & Campaign Management — Scroll-stopping videos, targeted ad buys, and data-driven optimization for predictable ROI.
  • Community Development — Build and grow a loyal ecosystem of fans, customers, and advocates.
  • Ongoing Advisory — Regular strategy calls, fast-turn feedback, and a seat at your table for high-stakes decisions.

The Deal:

  • Equity stake in your company
  • Upfront investment to cover production and launch costs
  • A multi-month commitment (minimum 6 months)
  • You must have a proven product/service and be ready to scale

What you get: A true all-in creative partner who’s invested in your success — bringing strategy, execution, and relentless momentum to every move you make.

What They're Saying

Our Approach: Turning Your Vision Into Impact

We don’t just build brands — we craft stories that connect, digital infrastructure that scales, and marketing systems that deliver results. Our approach is simple: Understand your pain points, uncover new opportunities, and guide you through a journey that leads to success.

Storytelling & Strategy That Drives Results

Light Air Media helps brands tell compelling stories, build digital infrastructure, and grow their audience. Whether you need a website that converts, content that resonates, or marketing that scales, we’ve got you covered.

FAQs

How do I know which package is right for me?

We’ll assess your goals in a free consultation and recommend the best approach based on your budget and needs.

Yes! We provide flexible payment options for larger projects and retainers.

Timelines vary by service. Websites typically take 4-8 weeks, lead generation funnels 3-6 weeks, and branding 3-4 weeks.

Absolutely! We tailor our services to fit your specific needs.

Our clients have seen measurable improvements in website traffic, conversions, engagement, and revenue growth.

Next Steps

🚀 Step 1: Schedule a Free Consultation

Let’s discuss your business goals, challenges, and opportunities to find the best solution for you.

📝 Step 2: Get a Custom Strategy Proposal

Based on our conversation, we’ll provide a tailored plan and pricing breakdown.

✅ Step 3: Kick Off Your Project

Once you approve the proposal, we get to work executing your vision and delivering results.

👉 Let’s tailor a plan that fits your business needs. Schedule a consultation to get started!

💡 All prices subject to change. Quotes provided after consultation are valid for 30 days.

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