Fierce Passion, Transformative Purpose
Advocate Storytelling Persona
You’re driven by a deep sense of purpose and a desire to create meaningful change.
Your passion for justice, equity, and amplifying marginalized voices fuels your storytelling. You excel at shedding light on critical issues and inspiring others to take action.
But even Advocates face challenges. Communicating complex messages in a way that resonates with a broad audience or rallying sustained engagement can feel overwhelming. The good news? Your authenticity and dedication are your greatest strengths. With the right tools, you can transform your message into a movement that inspires and empowers.
Advocate Traits: What Makes You a Changemaker in Storytelling
Traits
Passionate and driven
Authentic and compassionate
Purposeful and focused
Courageous and empowering
Strengths
- You shed light on injustices, offering fresh perspectives that inspire change.
- Your unwavering passion connects deeply with those who share your values.
- You create powerful calls to action that energize and mobilize communities.
Challenges
- Simplifying complex topics into accessible stories can be daunting.
- Balancing emotional appeals with factual arguments may feel challenging.
- Sustaining momentum and engagement over time requires thoughtful strategy.
Connector Characters
Katniss Everdeen
A fearless leader from The Hunger Games who inspires change and fights against injustice to protect her community.
Malala Yousafzai
A real-life advocate for education and women’s rights, embodying resilience and courage.
Captain America
The iconic superhero from the Marvel Universe who symbolizes justice and fights tirelessly for what he believes is right.
Alexandria Ocasio-Cortez (AOC)
A bold political figure who uses her platform to advocate for marginalized communities and progressive change.
Atticus Finch
The moral compass of To Kill a Mockingbird, standing for justice and speaking up for those without a voice.
✊ You speak up for what matters. Make your message impossible to ignore.
The Brand Hero Blueprint helps Advocates like you turn passion into powerful storytelling — so your message breaks through, builds momentum, and creates lasting change.
How Advocates Can Define Their Brand Voice and Visual Style
Your Tone of Voice
Passionate and Inspiring: Use emotionally resonant language that energizes your audience, like “together, we can make a difference.”
Authentic and Relatable: Speak from the heart, sharing personal anecdotes to build trust.
Empowering and Visionary: Offer hope and clear paths to action.
Visual Style
Color Palette: Bold, impactful tones like deep reds, empowering purples, and grounding earth tones.
Imagery: Pictures of people in action, protests, or symbolic visuals that evoke hope and resilience.
- Typography: Strong, bold fonts that convey urgency while maintaining readability.
Sample Color Palette
Empowerment Red
#C0392B
Represents passion, urgency, and courage.
Justice Purple
#6A1B9A
Symbolizes empowerment, creativity, and vision.
Unity Green
#27AE60
Reflects growth, balance, and hope.
Grounding Earth
#795548
Adds depth and stability, grounding your message.
Activism Yellow
#F1C40F
Conveys optimism and the spark of action.
Empowerment Red
#C0392B
Represents passion, urgency, and courage.
Justice Purple
#6A1B9A
Symbolizes empowerment, creativity, and vision.
Unity Green
#27AE60
Reflects growth, balance, and hope.
Grounding Earth
#795548
Adds depth and stability, grounding your message.
Activism Yellow
#F1C40F
Conveys optimism and the spark of action.
Storytelling Mediums That Empower Advocates
As an Advocate, you thrive in formats that allow you to:
- Amplify your passion and purpose.
- Inspire others to join your cause.
- Share emotionally compelling, solution-oriented stories.
Impactful Video Campaigns: Create emotionally resonant stories that capture your audience’s attention and inspire action.
Petitions and Advocacy Websites: Provide tangible ways for your audience to get involved and support your cause.
Speeches and Panels: Deliver persuasive arguments and inspire live audiences.
Documentaries or Mini-Series: Dive deeply into the issues you’re advocating for, offering impactful storytelling.
Social Media Campaigns: Use platforms like Instagram and Twitter to spread awareness and engage your audience with timely, shareable content.
Interactive Infographics: Combine compelling visuals with data to break down complex issues in a shareable format that inspires action.
Your voice is a catalyst. Your story can be the spark.
You already stand for something. This course gives you the tools to build a message that others can stand with. The Brand Hero Blueprint helps you craft bold, clear stories that inspire action — not just awareness.
Actionable Takeaways & Next Steps
Quick Wins for Advocates
- Create a Call to Action: Share a short video or post asking your audience to take a specific step toward your cause.
- Simplify Your Message: Choose one issue and craft a concise explanation that resonates emotionally and intellectually.
- Engage with Your Community: Host a Q&A session to hear your audience’s perspectives and build trust.
🌱 Your Next Step: From Message to Movement
You’re already leading with purpose. The Brand Hero Blueprint helps you channel that purpose into storytelling that motivates, educates, and activates — whether you’re building a campaign, brand, nonprofit, or platform.
Inside, you’ll get:
- A values-based storytelling framework that drives impact
- Our exclusive Audience Persona Tool to meet people where they are
- Messaging templates for campaigns, causes, and coalition-building
- Strategic guidance for growing your reach without losing your heart
Ben Henry, Founder & Principal
Hello Storyteller!
Hi, I’m Ben, founder of Light Air Media and a passionate storyteller who believes in the power of advocacy. Like you, I thrive on sharing stories that inspire change and build movements. With over a decade of experience in brand storytelling and creative leadership, I’ve worked with Advocates to transform their passion into impactful narratives that resonate deeply. Let’s amplify your voice and create stories that change the world.
Bonus Download and Resource
Storytelling Starter Kit (Free Download)
Brand Storytelling Checklist, Audience Persona Template, Content Planning Guide, and Top 5 Storytelling Tips for Social Media.
Your Advocate Path Starts Here
Your passion has the power to inspire change. It’s time to expand your reach and rally others through storytelling.
Take the next step toward amplifying your impact today!
Revisit the Quiz
Ready to Unleash Your Storytelling Potential?
Don’t wait to discover the essence of your brand’s story and take your content to the next level.
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